« We aren’t square. We are hexagonal. »
The new “Hexagonal” brand campaign embodies and emphasizes the unique bond between the SNCF and the French people. For this campaign, we created an original track that intertwines Gaël Faye’s powerful and eloquent voice with the historic SNCF’s sound identity.
Through his poetic scansion, the artist proclaims with both pride and modesty the engagement and love that the SNCF and its workers have for the French people.
The music completes with a delicate strength this emotional movie, that mixes archive images and scenes from everyday live, as an homage to the past, present, and future of the SNCF.
Its popular, humble, and subtle tone is an ode to imperfection, to paradoxes but also to the French people’s heart and commitment.
SNCF
Publicis
Prodigious
Excuse my french
Believe
CREDITS :
« HEXAGONAL »
PERFORMER : Gaël Faye, with kind permission from Allpoints music / Excuse my french
MUSIC : Gilles Facerias-Lakoste, Alex Jaffray, Michael Boumendil
TEXT : Tanguy Gallis
PUBLISHING : L’OREILLE POINTUE / SIXIEME SON / PRODIGIOUS (LES EDITIONS DU TIGRE)
℗ Start Rec / SIXIEME SON
