NEW CITROËN C4

For this second Citroën C4 advertising film, we have proposed a new cover of the famous “Oh Happy Day”.

The title, with irresistible positive energy and re-orchestrated in the manner of a Music Hall inspired by real life, follows the musical evolutions of the different eras crossed.

The natural imperfection of additional children’s choirs and character voices complements the original song, performed by a luminous gospel choir recorded for the occasion in the legendary Saint Germain Studios in Paris.

Agency: BETC Traction